Hasbro signs exclusive worldwide strategic alliance to develop wide
range of products based on Zynga's highly popular and iconic brands
SAN FRANCISCO & PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ: HAS) and Zynga (NASDAQ: ZNGA) announced today a
comprehensive partnership that grants Hasbro the rights to develop a
wide range of toy and gaming experiences based across Zynga's popular
social games and brands. As the world's largest social game developer
with more than 227 million monthly active users, Zynga has created some
of the world's most popular social game brands including FarmVille,
CityVille and Words With Friends.
Through this agreement, Hasbro has obtained the license to develop and
distribute wide ranging product lines based on Zynga's game brands in a
number of toy and game categories. This deal also creates an array of
opportunities for co-branded merchandise featuring a combination of both
Hasbro and Zynga brands.
"It's exciting to partner with Hasbro as we share a common vision for
play and a mission to connect the world through games," said Mark
Pincus, founder, CEO and chief product officer of Zynga. "This
partnership is so special because it represents an exciting leap forward
in enabling people to connect their virtual and real worlds. Hasbro has
inspired play through their famous toys, games and action figures and we
look forward to working with a company that continually creates
meaningful and fun brands."
"Hasbro is thrilled to have the opportunity to bring Zynga's immensely
popular social games to life in a variety of creative and new
expressions that reflect consumers' growing desire to surround
themselves with gaming brands they love anytime, anywhere together with
their friends and family," said Brian Goldner, President and CEO of
Hasbro. "Zynga is bringing more games to mainstream culture and is
redefining how people play. At Hasbro, we're proud to help bring their
games to even more people around the world. This strategic alliance
plays off of both Hasbro's and Zynga's proven strengths and is
emblematic of the new innovations and new platforms we are creating
across our entire gaming portfolio."
The two companies expect the first products to be available beginning
Fall 2012.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
About Zynga
Zynga Inc. (NASDAQ: ZNGA) is the world's largest social game developer
with more than 227 million monthly active users playing its games, which
include CityVille, FarmVille, Words With
Friends, Scramble With Friends, CastleVille, Hidden
Chronicles, Zynga Poker, Empires & Allies, Indiana
Jones™ Adventure World, The Pioneer Trail, Mafia
Wars and Café World. Zynga's games are available on
a number of global platforms, including Facebook, Google+, Tencent,
Apple iOS and Google Android. Through Zynga.org,
Zynga players have raised more than $10 million for world social causes.
Zynga is headquartered in San Francisco.
Forward-Looking Statements
This press release contains forward-looking statements relating to,
among other things, launching successful initiatives involving new games
and platforms. The ability to deliver new products as expected could
differ materially from what is predicted or implied in this press
release. Factors that could cause or contribute to such differences
include, but are not limited to competition, changing interests of
players, intellectual property disputes or other litigation.
More information about factors that could affect Zynga's operating
results is included under the captions "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in Zynga's registration statement on Form S-1, as amended,
filed with the Securities and Exchange Commission on December 15, 2011,
copies of which may be obtained by visiting the company's Investor
Relations web site at http://investor.zynga.com
or the SEC's web site at www.sec.gov.
Undue reliance should not be placed on the forward-looking statements in
this release, which are based on information available to the company on
the date hereof. Zynga assumes no obligation to update such statements.
HASGP
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50164147&lang=en
Zynga Press:
Dani Dudeck, 415-503-0303
press@zynga.com
or
Zynga
Investors:
Mike Gupta, 415-339-5266
investors@zynga.com
or
Hasbro
News Media:
Wayne Charness, 401-727-5983
wcharness@hasbro.com
or
Hasbro
Investors:
Debbie Hancock, 401-727-5401
dhancock@hasbro.com
Source: Zynga Inc.
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