Doug Bowser

As President and Chief Operating Officer of Nintendo of America Inc. (NOA), Doug led operations across the Americas, working with the NOA Executive Management Team to develop strategies and priorities for the business and organization. Doug also served as an Executive Officer of Nintendo Co., Ltd. (NCL), Kyoto Japan. He partnered closely with NCL and Nintendo of Europe (NOE) executives to align on worldwide initiatives. Doug retired from NOA in January 2026.

Doug first joined NOA in May 2015 as Vice President, Sales, to oversee all sales-related functions including Retail Strategy, Retail Marketing and In-Store Merchandising. In August 2016, Doug was promoted to Senior Vice President, Sales & Marketing, providing oversight of sales and marketing activities in the United States, Canada and Latin America. In April 2019, Doug was promoted to President of NOA.

In July 2021, Doug was appointed to the NOA Board of Directors. Doug also represented Nintendo within the U.S. games industry as a Chairman of the Entertainment Software Association Executive Board.

Prior to joining Nintendo in 2015, Doug spent eight years at Electronic Arts, most recently as Vice President of Global Business Planning, a role that made him responsible for EA’s console, PC and mobile game strategic planning and forecasting. Prior to EA, he worked at Procter & Gamble for 23 years in various sales leadership roles in Asia, Latin America and the United States.

Doug attended the University of Utah, where he earned a bachelor’s degree in Communications and in 2022 was named Distinguished Alumni and Commencement Speaker. It was in college where he developed his passion for video games, playing endless hours of the Donkey Kong arcade game.